Our vision is To be the most admired company committed to providing foundations for society’s future.

Our mission is to  "To grow by creating value for all stakeholders; ensuring delighted customers, engaged employees, enlightened partners and sustainable development."


Our objectives are to:



    • Continually set the highest standards of customer satisfaction in our industry - through innovative products and services.

    • Secure the strongest competitive position in our relevant marketplaces through creative product design and operational excellence.

    • Partner with the best suppliers, delivering increased value for both the Group and our customers.

    • Be recognized as an employer of first choice.

    • Empower our employees at every level, and integrate them fully into our global network.

    • Selectively grow our presence in Bangladesh.

    • Continually demonstrate our commitment to sustainable environmental performance, and visibly play a leading role in social responsibility within our sphere of influence.

    •  Maintain an active dialog with governments, international organizations and NGOs, and be acknowledged as a valued and trusted partner.


Our Values


• A solid partner

• Integrity and strength of character of our people

• A strong organization behind them with global leadership and competence


 Delivering on our promises to each other and to our stakeholders

• Best solutions for our customers

• Demanding excellence

• Open and always searching for new and better ways

• Best results from working together


• Dedication and commitment - we care about everything we do

• We care about our people, their safety and their development

• We care about our customers and their success

• We care about our world, in particular the communities we live and work in

• We take pride in performing well and we recognize and celebrate success